What Are The Top Selling Makeup Products Right Now

The Byrdie team collectively tests hundreds—no exaggeration—of makeup products in a year, and this one (though coupled with masks) was no unlike. Though 2021 had many of united states skipping aspects of our beauty routines, pragmatism gave mode to our love of makeup and all information technology's joy-inducing creativity. Fifty-fifty if we sat at habitation for most of the year, we spent a lot of that fourth dimension swatching, sweeping, brushing, and blending an assortment of innovative, exciting textures and colors. And we'd be remiss non share our favorites. Beneath, take a await at our 2021 Beauty Award Winners in the makeup category.

01 of 26

Best Primer

E.50.f. Jelly Pop Primer $24.00

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Highlights

• Grips base of operations makeup for all-twenty-four hour period clothing
• Contains hyaluronic acid, niacinamide, and vitamins A, C, and E
• Very affordable

1. Vegan
2. Cruelty-Complimentary

Learn more than: These are our favorite due east.l.f. products.

"I accept two simple rules when it comes to primers: They need to maintain the integrity of my foundation, and they need to aid me keep my face up beat intact for as long every bit humanly possible. As high every bit those standards may be, eastward.fifty.f's Jelly Pop Primer always meets and exceeds them. The tacky-but-non-viscous finish is fantastic at gripping product, and dries downwards quickly with a lightweight feeling. Information technology'due south by and large pretty 'neutral' as far as finishes go (autonomously from a touch of brightening), meaning your dewy foundations stay dewy, and your matte foundations won't look flat. And as is the case with almost all eastward.l.f. products, y'all're getting a high quality, cruelty-free production at an extremely wallet-friendly toll." - Eden Stuart, acquaintance editor

02 of 26

Best Foundation

Giorgio Armani Neo Nude Foundation $40.00

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Highlights

• Lite-to-medium coverage
• Hyaluronic acid meant to help hydrate during wear
• Dewy finish

"I typically steer clear of foundations marketed as 'dewy' or 'glowy' equally it unremarkably renders greasy on my combination peel. But the 'natural glow' promised by Neo Nude actually delivers; as the twenty-four hour period wears on, the heat and natural oil production from my peel mixes perfectly with this formula to give off a salubrious sheen. I constantly get complimented on my complexion—fifty-fifty during Zoom calls—cheers to this lightweight, flossy foundation. I apply it with a foundation brush for seamless, buildable coverage that hydrates thanks to hyaluronic acid so my skin never feels dry or tight. It's been my get-to for ii years at present. I can't get enough of it." - Lindsey Metrus, associate general manager

03 of 26

Best Tinted Moisturizer

Tower28 SunnyDays Tinted Sunscreen Foundation $30.00

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Highlights

• Has SPF 30
• Buildable coverage
• Formulated with sensitive pare in mind

1. AAPI-owned
2. Vegan
3. Cruelty-Gratuitous

Learn more: Read our full review of this product.

"Tower28's SunnyDays Broad Spectrum SPF 30 gives pare the airbrushed finish yous thought could only exist accomplished with the assist of an IG filter. It'southward easy-to-use: Just squeeze the regal tube and the lightweight liquid will dispense exactly where you desire it, cheers to its precise applicator tip. The buildable peel tint glides across pare for a natural-looking, streak-free finish.

"Fifty-fifty amend is the brand'due south thoughtful formulation. It was created to exist gentle on sensitive skin (having earned the National Eczema Association'south Seal of Credence) and is formulated with SPF 30 to assistance protect your face and neck from lord's day harm. Nosotros rave about Tower28'due south genius formula on Team Byrdie as one that has fabricated us ditch some of our beloved complexion products." - Jesa Calaor, editor

04 of 26

Best Skin Tint

Ami Cole Skin-Enhancing Tint $32.00

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"I adopt to habiliment lightweight complexion products such as skin tints. Out of the dozens I've tried, Ami Colé'due south Peel Enhancing Tint is the best. The brand'south founder, Diarrha Due north'Diaye-Mbaye, worked tirelessly to develop shades that beautifully enhance Blackness and Brown skin. Her efforts certainly paid off because I beloved how this product looks and feels on my skin. Afterward dabbing it on with a makeup sponge, information technology leaves behind a stunning satin terminate. Beyond the natural glow it blesses me with, I appreciate that the Skin Enhancing Tint is loaded with nourishing ingredients like baobab seed excerpt, hibiscus excerpt, and pumpkin seed extract." - Olivia Hancock, editor

05 of 26

All-time Concealer

Tarte Shape Record Concealer $30.00

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Highlights

• Available in 35 shades
• Full-coverage, 16-hour vesture, according to the brand
• Waterproof
• Non-comedogenic

1. Vegan
2. Cruelty-free

Larn more: Read our total product review.

"There's a reason this concealer has a massive fan base of operations. It's creamy, non-creasing, and blends like a dream. Information technology's also got a big doe-foot applicator that'due south perfect for spot-treating all areas of your confront from the nether-eyes to little areas of discoloration. I've personally been using this 1 concealer for years and have however to find some other formula that comes remotely shut to being able to lucifer its performance. For those who can truly can't get enough of the product, it'southward also available in a super size version sold exclusively on QVC." - Lindsey Metrus, associate general manager

06 of 26

All-time Cream Blush

Rare Beauty Stay Vulnerable Melting Cream Blush $21.00

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Highlights

• Blends seamlessly onto skin
• Water-resistant
• Not-sticky, weightless stop

1. Vegan
2. Cruelty-Costless

"The rosy glow your face naturally creates—ordinarily as a result of your body existence under some kind of stress—is fleeting. Only yous tin can recreate the effect and take information technology last for hours with Rare Beauty's Stay Vulnerable Melting Cream Chroma. Housed in a pink meaty (with a across-satisfying magnetic closure), this water-resistant foam blush does exactly as its proper name says and melts every bit you lot swirl your fingertips along its surface. As y'all tap information technology on and blend it across your cheekbones, you'll find that it deposits just the correct amount of colour, creating a natural-looking warmth to your complexion while feeling totally weightless." - Jesa Calaor, editor

07 of 26

All-time Powder Blush

Clinique Cheek Popular Chroma $27.00

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"While a cream blush formula is my day-to-24-hour interval choice for a natural flush, when special occasions ascend, I'll turn to a pulverization formula for longer staying power. My favorite is this high-definition formula from Clinique that blends so effortlessly into the skin and can be built upon depending on your desired level of color opacity. The powder itself, sculpted into an intricate flower, is so beautiful you lot almost don't want to use information technology, but trust me that once you dip in, you lot'll exist tempted to return time and time again. My favorite shade is Pink Popular, a slightly shimmery coral-pink that works nicely with my cool-toned off-white complexion. No affair your pare tone, you're sure to find a shade that suits you to a tee." - Lindsey Metrus, associate general director

08 of 26

Best Bronzer

Victoria Beckham Beauty Matte Bronzing Brick $58.00

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Highlights

• Two-toned pan to allow for shade customization
• Pan is refillable and arrives in 100% post-consumer recycled and recyclable materials
• Is infused with cocoa butter and moringa oil to moisturize and condition the skin

1. Byrdie Clean
2. Sustainable
3. Vegan
4. Cruelty-Gratis

"I'm a bronzer-365-days-a-twelvemonth kind of person. My skin is naturally quite fair and needs a bit of product to assist warm up my complexion and requite it a bit more depth. Information technology can be hard to find a formula that doesn't read too deep, likewise orangish, or too shimmery, but this two-toned brick from Victoria Beckham is the absolute perfect product. Starting time, permit'south talk nearly the packaging: rendered in her signature tortoise compact, the pan itself is refillable and recyclable and then you lot not but relieve money when you need a re-stock, but you can also balance assured that you aren't tossing product in a landfill.

"Next, the product itself—a duo of complementary shades allows you to customize your colour. I use a long, narrow contoured face brush to sculpt my cheeks and easily trace my hairline and jawline. I'll swirl it into both shades (I use 01) to create a soft brownish that gently warms upward my skin tone. It's the perfect matte hue that reads like a natural dose of sunshine rather than a false bronze. I've used it just most every day for the by few months and still have yet to make a dent in the pan." - Lindsey Metrus, associate general manager

09 of 26

Best Liquid Highlight

Em Cosmetics Moonbeam Cushion Highlighter $30.00

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Highlights

• Infused with hyaluronic acrid, squalane, and vitamin Eastward meant to hydrate and nourish the skin
• Easy to blend
• Creates an ethereal glow

1. AAPI-owned
2. Vegan
3. Cruelty-Free

Learn more: Everything you need to know about squalane.

"On days I'thou later next-level radiance (which are almost days), I accomplish for my Em Cosmetics Absorber Highlighter. The absorber holds a lightweight creamy highlight that is infused with skin-loving ingredients similar barrier-supporting squalane and vitamin E, hydrating hyaluronic acid, and more.

"When you're first met with this iridescent compact marked with Em Cosmetics' cosmic logo, you know the contents are going to exist magic. So, after pressing on the pillow-soft formula, you lot'll come across the sorcery play out in a subtly shimmery, lit-from-within fashion." - Jesa Calaor, editor

10 of 26

Best Powder Highlight

Kjaer Weis Powder Highlighter $36.00

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Highlights

• Features refillable packaging to cut down on toll and waste
• Buildable and lightweight formula made to work on all skin tones
• Made from certified organic ingredients

1. Byrdie Clean
2. Cruelty-Free

"For sculpting products, I tend to go either all-cream or all-powder across the board. Therefore, it stands to reason I accept favorite highlighters in both categories. When I'chiliad using a powder blush or healthy dusting of bronzer, this formula from Kjaer Weis is always the production I accomplish for. Information technology's super buildable for a dramatic (or subtle) dewy glow depending on your preference. Plus, the packaging is refillable, which helps u.s. highlighter devotees cutting down on plastic consumption." - Madeline Hirsch, news director

11 of 26

Best Multi-Use Makeup Production

Danessa Myricks Colorfix 24-60 minutes Cream Color $18.00

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Highlights

• Formula is waterproof, crease-proof, and lasts 24 hours, according to the brand
• Can exist used on your lips, optics, and cheeks
• Available in matte, metallic, and loftier-smoothen finishes

1. Black-owned
2. Byrdie Make clean
3. Vegan
4. Cruelty-Free

"Lately, I've been obsessed with creating bright makeup looks. Danessa Myricks' Color Fix helps me alive out my bold dazzler daughter dreams. The multi-purpose production is suitable to use on your lips, eyes, and cheeks. I've applied it to all three areas, and I can tell you this product doesn't disappoint. It delivers such a bright, even pigment wherever you lot place it. It dries down quickly, so you don't have to worry most it moving or transferring every bit you create your expect. If that wasn't impressive enough, the formula is also designed to be waterproof, pucker-proof, and last 24 hours." - Olivia Hancock, editor

12 of 26

Best Liquid Eyeshadow

About-Face Matte Fluid Eye Paint $sixteen.00

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Highlights

Highlights:

• Unique matte, super-pigmented formula
• Stays all twenty-four hour period but takes a while to dry out down (optimal for blending)
• Shade range includes everything from neons to nudes

1. Black-owned
2. Vegan
3. Cruelty-Free

Acquire more: Read our sectional interview with Halsey on her makeup line.

"I'one thousand a liquid eyeshadow fanatic, nonetheless matte choices are few and far betwixt. Singer Halsey's makeup line, Almost-Face, has a super-pigmented formula and it's the all-time of the best. It takes a while to dry down—which is optimal for blending—merely once it does, it doesn't budge. With a primer, it never flakes or gets patchy, and it feels weightless on the lids. When this production came into my life, I knew I wanted information technology in every colour—and there are many to choose from. My everyday go-to shade is Cloned, which is a swell selection for anyone intimidated by bright or dark colors." - Kathryn Vandervalk, VP content strategy, entertainment

13 of 26

All-time Pulverisation Eyeshadow

Pat McGrath Labs Eyedols Eyeshadow $13.00

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Highlights

• Creamy, blendable texture
• Metallics, pearlescent shimmers, and velvety matte finishes
• Can be applied moisture or dry out

1. Black-Owned
2. Byrdie Make clean

"I'one thousand not particularly dexterous when it comes to applying makeup—a career in beauty editorial gives yous access to products, merely not as much the skill needed to apply them—just these shadows brand it so easy. McGrath herself even likes to apply them with but her fingertips. They're soft, velvety, hyper pigmented, and apply with absolute ease. Plus, they come in just about every color and finish y'all could ever want." - Hallie Gould, editorial director

xiv of 26

Best Eyeliner Pencil

Kulfi Dazzler Underlined Kajal Eyeliner $20.00

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"I'm a huge fan of Underlined Kajal Eyeliner in Pelting Check, which is a hitting teal-blue. Its applicator hands glides onto your lids, leaving y'all with a super silky cream finish that stays put for hours on end. It'due south also super pigmented, so just 1 swipe is plenty—no back-tracing needed.

"A footling bit more most the make: Kulfi is a female person South Asian-owned business, founded past visionary Priyanka Ganjoo. The brand proper name comes from the Indian word for 'ice foam,' which is Ganjoo'southward ode to growing up in Delhi spending summers eating the sweetness dessert. The make's commitment to opening doors and cultivating community extends to its mission of empowering self-expression and authenticity. Kulfi has partnered with South Asian Sexual & Mental Health Alliance, with a goal to fight cultural stigmas, brainwash, and empower the South Asian American customs by providing helpful resources." - Cristina Cianci, jr. art director, bkr

15 of 26

All-time Liquid Eyeliner

Makeup by Mario Master Mattes Liquid Liner $22.00

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Highlights

• Waterproof formula
• Flexible felt tip for precise liner looks
• Delivers saturated, assuming paint

1. Byrdie Clean
2. Vegan
3. Cruelty-Gratuitous
   

"Mario Dedivanovic'southward namesake makeup line is total of gems, simply the Master Mattes Liquid Eyeliner is a truthful standout. As someone who wears winged eyeliner frequently, I've encounter my fair share of disappointing liquid eyeliners (remember: those that run or have naught pigment). Dedivanovic's version allows me to create a precipitous cat-eye with ease, thanks to the flexible felt tip. When I run this one across my lid, the saturated matte black ink creates a bold and defined liner look that instantly makes my eyes pop. Most importantly, you don't accept to worry about smudging throughout the day since the formula is waterproof." - Olivia Hancock, editor

16 of 26

Best Eyebrow Production

Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel $22.00

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• Offer a lamination result
• Volumizes, lifts, nourishes, and polishes your brows all at once
• Comes in both tinted and articulate

1. Byrdie Clean
2. Vegan

"My brows have become very important to me, and as such, finding the best arsenal of products to intendance for them is paramount. This i does so many things at one time: volumizing, lifting, polishing, nourishing, et al. They have this amazing lamination effect—which is perfect for me because my brow hairs are quite curly—to keep each hair in place and brushed-upward. At that place are microfibers for fullness, tint to fill up in any sparse areas, and brush oil to help keep the actual hairs healthy." - Hallie Gould, editorial director

17 of 26

Best Mascara

Uoma Beauty Drama Bomb Extreme Volume Mascara $xx.00

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Highlights

• Key ingredients include castor oil, avocado, golden jojoba oils, rice wax, and synthetic beeswax
• Formula is smudge-proof and flake-proof
• Hourglass wand makes it easy to evenly coat lashes

1. Blackness-endemic
2. Byrdie make clean
3. Vegan
4. Cruelty-costless

Read more: What to know about castor oil for lashes.

"When I vesture mascara, I want it to add definition, volume, and length to my lashes, so they're noticeably visible when I take a selfie or hop on a Zoom telephone call. Uoma Beauty's Drama Flop Mascara makes my lashes look bolder in just a few swipes. The expertly designed hourglass wand makes it piece of cake to evenly coat your lashes from root to tip. In addition to making my lashes more vivid, this mascara also conditions and strengthens them. It's ingredient list is 100% vegan, cruelty-free, and paraben-costless, with star players like castor, avocado, and aureate jojoba oils, also as rice wax and synthetic beeswax. To top it off, the formula is also smudge- and flake-proof." - Olivia Hancock, editor

18 of 26

Best Lipstick

Mented Matte Lipstick $xviii.00

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Highlights

• Deeply moisturizing and enhances natural lip colour
• Semi-matte finish perfect for everyday use

1. Blackness-owned
2. Vegan
3. Cruelty-Free

"I love Mented lipstick because it truly encompasses the celebration of every skin tone. Nonetheless, their accent on ensuring that women of color specifically can notice the right shade for them through their shade finder quiz is what sold me on the product. I was able to find a nude shade that doesn't wash me out and really compliments my yellow undertones. This Black- and women-endemic brand is broadening the beauty landscape for women of colour and setting an important standard for the color cosmetics category." - Tiana Crispino, visual editor

19 of 26

Best Tinted Lip Lotion

Dior Aficionado Lip Glow $35.00

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Highlights

• Adapts to the pH of your lips for custom color, according to the make
• Provides all-day hydration
• Comes in a variety of lip-enhancing shades

"I tin can't understate the magic of this cult-favorite balm. Yes, information technology hydrates and smoothes like whatever other quality offer on the market, but this is not your average lip lotion. Not simply does it help me achieve that highly-desired 'your lips but better' color, it really makes my lips glow (very apropos given the name). Thank you to its color-reviving formula—which reacts to the lips' moisture level—information technology delivers a custom, lip-enhancing hue that looks different on every person and flatters each skin tone. Plus, it'due south infused with ingredients like ruby oil and shea butter for a layer of wet that lasts for hours, so I don't demand to keep reapplying. The original pink shade is a classic, but I also love the new mahogany and cherry hues for when I want a little more colour. It's one of those rare products that takes seconds to employ, but instantly makes me look more than put together." - Karli Bendlin, senior editor, PEOPLE

xx of 26

Best Lip Gloss

Fenty Beauty Gloss Flop Universal Lip Luminizer $20.00

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Highlights

• Universally flattering, sheer shades
• Oversized doe-human foot applicator for easy employ
• Perfect amount of shimmer and shine

1. Black-owned
2. Vegan
3. Cruelty-gratuitous

"This winner will come up every bit a surprise to few. Fenty'south Gloss Bomb Universal Lip Luminizer has been a favorite of beauty-lovers, influencers, and makeup artists alike since its launch in 2017 (aye, it's been that long). Since and then, the brand has expanded its shade range and added to its 'gloss flop team' with cream and estrus lip products, but null really compares to the OG Lip Luminizer in Fenty Glow. With an oversized doe-foot applicator, the perfect amount of shimmer, and a universally-flattering pinky nude color, this gloss is the 1 I've been buying on repeat. Cheers, Rihanna, as e'er." - Erika Harwood, senior fashion editor

21 of 26

Best Makeup Brushes

Spectrum x KJH 25 Piece Brush Fix $225.00

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Highlights

• 25-piece professional brush set with synthetic taklon bristles
• Comes with a leather tube example and microfibre towel
• Allows for effortless blending

1. Byrdie Make clean
2. Vegan
3. Cruelty-Free

"I was a sponge girl through and through—until the day I tried these brushes. They are admittedly flawless—soft when they need to be, sturdy when they need to be, and alloy like an absolute dream. For years I watched KJH's makeup tutorials and never had quite the right brushes to recreate the looks for myself, so when this 25-piece synthetic set up launched I had to have them. My tip? In that location are two No. 8 brushes for a reason—this is your go-to for natural-looking concealer, foundation, and any base-blending you lot need." - Hallie Gould, editorial director

22 of 26

Best Makeup Sponge

Beautyblender Original Makeup Sponge $twenty.00

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Highlights

• A first-of-its-kind tool designed for blending and buffing, the Beautyblender tin be used to employ liquid, foam, and pulverization makeup.
• Start by dampening your Beautyblender, watch it double in size, and then employ the brand's famous "bounciness" technique to dreamy, seamless coverage.
• This sponge'south unique shape allows you to work on all areas of the face; use the rounded bottom for cheeks and the pointed tip for nether-eyes.

1. Latinx-Endemic
2. Vegan
3. Cruelty-Costless

"The Beautyblender has just changed the makeup game. I take deep, dark under-middle circles that no expensive concealer or colour corrector could always finer encompass. Simply as information technology turned out, I merely wasn't blending correctly. With a damp Beautyblender, I'm able to printing the product into my skin with tiny billowy motions, which helps my concealer penetrate my fine lines and deep hollows (which means improve coverage). It's likewise a really impressive tool for applying your favorite complexion productions. Using the rounded end of the sponge, I'm able to sheer out my favorite blush for a natural flush and press my highlighter into my cheekbones for an ethereal glow that looks similar my actual skin. I'll even utilise the pointed end to broil my nether-eyes with setting pulverisation for all-day staying powder. The Beautyblender is a forever staple in my routine and something that can make any product look like professional person quality." - Holly Rhue, senior editor

23 of 26

All-time Glitter

Bodyography Glitter Pigment $24.00

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• Has a unique powder-cream-gel texture
• Bachelor in 16 shades
• Can be applied moisture or dry

1. Vegan
2. Cruelty-Free

"This is i of the most astonishing shimmery eyeshadows on the market that really catches the light. It comes in about 16 wearable shades and is super easy to utilise—you just printing information technology on with your ring finger and you're done." - Katie Jane Hughes, celebrity and editorial makeup artist

24 of 26

Best Makeup Palette, Eyes

Róen Dazzler 75° Warm Eyeshadow Palette $46.00

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Highlights

• Utilizes mica instead of glitter, a natural alternative
• Finger awarding allows for more saturated color payoff
• Texture allows for a "wet look"

1. Byrdie Clean
2. Vegan
3. Cruelty-Free
   

"I typically steer articulate of glittery shadows—they can read too excessive for a typical day-to-twenty-four hour period makeup await. But Róen'southward responsibly-sourced mica cream-powder hybrid gives off more of a wet wait than a cheap glittery terminate, about similar a glossy hat without the oily/sticky feel. This über pop shade drove is the perfect quad of bronze, gilt, and pearlescent hues to complement all skin tones.

"It'due south actually encouraged that you lot use your finger to utilise these shadows—the showtime-of-its-kind Lid Illume formula is activated by the heat and pressure of your finger. Yet, if yous desire more than of a diffused wait, you tin can employ an eyeshadow brush. I personally similar to combine the shades to make my own custom hue that garners compliments just about every time I wear information technology." - Lindsey Metrus, associate general manager

25 of 26

Best Makeup Palette, Confront

Charlotte Tilbury Instant Look in a Palette in Sunset Dreamscape $75.00

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"This is such a useful little palette for travel because it has a little bit of everything you lot might demand—perfect for people on the go. It as well has the do good of a huge mirror, which makes doing your make upwards actually piece of cake." - Katie Jane Hughes, celebrity and editorial makeup artist

26 of 26

Best Nail Polish

Sundays Nail Polish $18.00

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Highlights

• 10-free formula
• Opaque gloss end
• Professional-grade apartment brush

1. AAPI-owned
2. Vegan
3. Cruelty-Gratuitous
4. Gives Back
   

"Sundays Nail Studio is a lovely salon with two locations in New York Metropolis. On summit of a generally serene experience, the brand uses 10-free polishes to ensure your nails are being treated with a gentle formula. The color payoff of these polishes is impressive, equally is the staying power (I tin can become a calendar week or more with no fries, and I'm very hard on my nails).

"I also appreciate the application experience. The handle is designed to be a 'comfortable grip' and the brush is a professional-grade flat style, both features of which help to evangelize an expert-level manicure from the condolement of your home." - Lindsey Metrus, associate general managing director

Source: https://www.byrdie.com/makeup-2021-byrdie-winner-5209999

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